A Technique for Producing Ideas by James Young
Author:James Young
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2003-03-24T05:00:00+00:00
The Mental Digestive Process
Now, assuming that you have done a workman-like job of gathering material—that you have really worked at the first step—what is the next part of the process that the mind must go through? It is the process of masticating these materials, as you would food that you are preparing for digestion.
This part of the process is harder to describe in concrete terms because it goes on entirely inside your head.
What you do is to take the different bits of material which you have gathered and feel them all over, as it were, with the tentacles of the mind. You take one fact, turn it this way and that, look at it in different lights, and feel for the meaning of it. You bring two facts together and see how they fit.
What you are seeking now is the relationship, a synthesis where everything will come together in a neat combination, like a jig-saw puzzle.
And here a strange element comes in. This is that facts sometimes yield up their meaning quicker when you do not scan them too directly, too literally. You remember the winged messenger whose wings could only be seen when glanced at obliquely? It is like that. In fact, it is almost like listening for the meaning instead of looking for it. When creative people are in this stage of the process they get their reputation for absentmindedness.
As you go through this part of the process two things will happen. First, little tentative or partial ideas will come to you. Put these down on paper. Never mind how crazy or incomplete they seem: get them down. These are foreshadowings of the real idea that is to come, and expressing these in words forwards the process. Here again the little 3 × 5 cards are useful.
The second thing that will happen is that, by and by, you will get very tired of trying to fit your puzzle together. Let me beg of you not to get tired too soon. The mind, too, has a second wind. Go after at least this second layer of mental energy in this process. Keep trying to get one or more partial thoughts onto your little cards.
But after a while you will reach the hopeless stage. Everything is a jumble in your mind, with no clear insight anywhere. When you reach this point, if you have first really persisted in efforts to fit your puzzle together, then the second stage in the whole process is completed, and you are ready for the third one.
In this third stage you make absolutely no effort of a direct nature. You drop the whole subject and put the problem out of your mind as completely as you can.
It is important to realize that this is just as definite and just as necessary a stage in the process as the two preceding ones. What you have to do at this time, apparently, is to turn the problem over to your unconscious mind and let it work while you sleep.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Advertising | Consumer Behavior |
Customer Service | Marketing |
Public Relations | Sales & Selling |
Search Engine Optimization |
Influence: The Psychology of Persuasion by Robert B. Cialdini(4581)
The Miracle Morning by Hal Elrod(4402)
The Hacking of the American Mind by Robert H. Lustig(4063)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3952)
Unlabel: Selling You Without Selling Out by Marc Ecko(3455)
Ogilvy on Advertising by David Ogilvy(3299)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3274)
Purple Cow by Seth Godin(3053)
Who Can You Trust? by Rachel Botsman(3018)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2981)
This Is Marketing by Seth Godin(2885)
I Live in the Future & Here's How It Works by Nick Bilton(2824)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2769)
The Power of Broke by Daymond John(2750)
Building a StoryBrand by Donald Miller(2745)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2663)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2627)
The Tipping Point by Malcolm Gladwell(2535)
Market Wizards by Jack D. Schwager(2524)
